Food Advertising (Protection of Children from Targeting) Bill

Key Points

• Foods must meet defined nutritional requirements to avoid being targeted at children.
• Bans targeted marketing of foods that fail these standards when directed at children.
• Covers advertising across media channels where children are a likely audience.
• Creates a framework for regulating and enforcing these advertising restrictions.

Progress

The bill is currently at the 2nd reading in the House of Commons. It originated in the Commons and would move to the committee stage after this debate if progressed.