Food Advertising (Protection of Children from Targeting) Bill

Key Points

• Prohibits targeted advertising of foods failing defined nutrition standards to children.
• Creates nutritional criteria that foods must meet to be marketed to children.
• Establishes rules and responsibilities for advertisers, agencies and advertising platforms.
• Includes enforcement measures and penalties for breaches.
• Currently at the second reading in the House of Commons, with the usual next steps to Committee scrutiny and a third reading.

Progress

The bill is at the second reading stage in the House of Commons. After this, it would typically move to detailed scrutiny in Committee and then to a third reading before proceeding further.